SYOFTIKA, R. T. .; RAHMIATI, R. Building Lasting Relationships: CRM Strategies and Customer Loyalty Maxim. Journal of Management and Administration Provision , [S. l.], v. 5, n. 1, p. 55-65, 2025. DOI: 10.55885/jmap.v5i1.521. Disponível em: https://mail.psppjournals.org/index.php/jmap/article/view/521. Acesso em: 16 apr. 2026.